The recently released film “Red One” did not achieve the expected success in theaters, but despite this, it has registered great success in a new direction. While this Dwayne “The Rock” Johnson starrer film earned only $32 million at the box office, it has made unprecedented records on the streaming platform Prime Video.
Box office shock in the beginning
Red One was expected to be a big hit, especially when its budget was around $250 million. But in its first weekend of release, the film collected a very disappointing $32 million at the domestic box office. This figure was quite low considering the huge budget of the film and it was believed that the future of the film could be uncertain in theaters.
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Huge success on Prime Video
Although Red One’s performance at the box office proved to be a failure, the film surprised everyone with its streaming success. Amazon MGM Studios recently announced that Red One has become the most watched film ever on Prime Video. The film has garnered 50 million views in its first four days. This figure shows that Red One got a new life on digital platforms instead of theaters, and the audience preferred to watch the film online.
Another success for Prime Video
This is a massive success not only for Red One but also for Amazon, which also introduced films like “The Lord of the Rings: The Rings of Power” Season 2, “The Boys” Season 4, and “The Idea of You” in 2024. Despite all this, Red One has received the highest number of views in this time, proving to be a major milestone for Amazon.
Jennifer Salke’s Comment
Amazon MGM Studios Head Jennifer Salke commented on the success, saying, “Red One has received a tremendous response from audiences both in theaters and on Prime Video. We believe this film is going to emerge as a perennial holiday favorite in the years to come. This shows that every film has its own journey, and we are extremely grateful to have partnered with our filmmakers to adopt the right strategy to bring this film to audiences around the world.”
Salke further added, “Our strategy included an effort to build awareness of the film from a theatrical release and connected marketing, which ultimately reached audiences through Prime Video. We are proud that our customers are loving this plan and feel deep gratitude to the filmmaking team and cast who made it possible.”
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Is this a new hope for audiences?
The success of Red One proves that in today’s digital age, even if a film does not perform well at the box office, it can achieve great success on streaming platforms. This also means that the life of films is no longer limited to theatres. Films on digital platforms can live a full life of their own, reach audiences, and of course, create new records through that platform.
This change in the film industry can prove to be a win-win for both audiences and producers. While the release and performance of a film in theatres matters, streaming platforms have opened up new avenues and new possibilities for film lovers.
Conclusion
Red One may not have been the box office success that was expected, but its extraordinary success on Prime Video shows that digital streaming has given films a new platform. While films come and go in theatres, they find a permanent life on streaming platforms, and a new generation of audiences can see them in a new form. Such success gives filmmakers and streaming platforms another opportunity to re-evaluate their strategies and reach out to new audiences in the future.
Source: Amazon MGM Studios